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> Marketing > DIS Con 2001 Style
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Project
Objectives: Branding a large convention
was a new experience for this successful online
community's November 2001 convention. Logos
were needed for event branding, merchandise,
banners and hype marketing.
Design Objectives: This 300 + person
event would take place over 4 days so multiple
logos in similar design veins were necessary.
Fonts would have to be bold and easily read.
Colors must be fade resistant and brilliant.
Also, the designs would have to capture the
sense of calculated movement. Designs must
be versatile enough to be used on T-shirts,
mugs, mouse pads, bags, banners, and the Internet.
Technical Objectives: Output —
Print (300 ppi, CMYK .tif) Web
(72 dpi, RGB .jpg) |
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